Pay Per Click (PPC) Marketing or Search Engine Marketing is one of the most effective forms of advertising when done correctly. However, it can also lead to rapidly draining your budget without delivering any return on investment if not managed well. The cost of a single click in an Adwords campaign has risen dramatically in recent years, sometimes reaching ten, twenty, or even fifty dollars per click. Shouldn't you ensure that every click on your ad has the best chance of converting into a customer?

As an individual PPC expert, I focus on creating successful campaigns that target relevant prospects through carefully chosen keywords, then convert those visitors on well-designed landing pages—all in a cost-effective manner.

My Pay Per Click services include:

• Developing a profitable keyword list tailored to your business goals.
• Running A/B testing on ads to achieve the best click-through rate.
• Improving Quality Scores to continuously reduce costs.
• Optimizing landing pages to maximize conversions.
• Advising on the best advertising platform, from Google Ads to Facebook or LinkedIn.
• Managing your budget efficiently to ensure you stay within your monthly spending limit while getting the most value.

I also offer PPC management as a standalone service or as part of a broader SEO plan.

Before your campaigns even launch, I'll conduct thorough keyword research, analyzing not only your site but also your competitors’. Using a variety of keyword tools, I'll generate a comprehensive list and continually refine it as the campaign progresses. I'll help you decide which platform to run your ads on and what bidding strategy to use for each keyword.

Once your campaigns are live, I'll regularly monitor their performance and cost to ensure you're staying ahead of the competition. Unlike larger firms that charge based on your overall spend or bill a flat rate regardless of effort, my fees often decrease over time as campaigns become more efficient.

Higher Return on Investment Example

One client, PrintForm, was spending over $150 per click before I took over their campaign. Today, they pay less than $30 per click for thier niche keywords, driving five times more traffic for the same budget.

I ensure all my work complies with Google Ads policies, and you will have full access to your account as I manage it through my Client Center. You can unlink my access at any time, and I’ll provide detailed monthly reports on what I’ve done and your total spend.

Contact me today to learn how I can help you generate qualified leads and boost your business in a cost-effective way.